About Custom Made


Custom Made is a UK based brand designing jewellery and accessories. Each product is designed and created in house in the Custom Made studio in Oxford.

Each collection is thoughtfully designed and sourced using the perfect materials to bring the wearer a functional yet beautiful item they will find themselves wearing time after time.

With design as her passion, fashion designer Anna Butler fuses minimal design with colour, shape and pattern. The ranges mix delicate and statement pieces and lots of colour giving Custom Made a look that's very much its own.

The local community is very important to us. Custom Made donates a percentage of our monthly profits to The Oxford Food Hub. We are also members of Independent Oxford, a wonderful organisation which supports our community of Oxfordshire based independent businesses.

Anna Butler, designer and founder.


Hi, I’m Anna, the designer, maker and all-round business person behind Custom Made. I have always been creative and wanted to pursue a creative career which led to a degree in Fashion Design. After some years as a fashion designer after university (menswear actually!) I decided I wanted to start my own brand. With an end of year bonus, and a lot of enthusiasm I started Custom Made.

Cut to 2024, Custom Made has grown and grown, is stocked all over the world by many wonderful stockists, and our online shop attracts lots of lovely loyal customers. I am very proud of the work I do and the colourful brand I’ve created.
Follow us on INSTAGRAM for product updates and behind the scenes in the studio.


Great products and good customer service are very important to us. Every item you see in the shop is designed, created or finished in our studio in the UK. If you contact us about a product you will be speaking to the person who designed it, made it, packaged it and sent it to you. Nothing leaves this studio unless its perfect!

We source as much as we can from local businesses, our packaging is made using recycled materials and is biodegradable. Our chains are manufactured and plated in the UK.
We have a stringent recycling system in the studio and we are always striving to up our game with regards to environmental impact. Fun fact, we have replaced bubble wrap with newspaper off cuts, which in less fancy terms is...chip paper. We throw nothing away that can be reused or repurposed.


We want you to love your jewellery forever and we want to make as less impact on the planet as possible. So...if you have a Custom Made piece that needs a new chain or professional cleaning, or you have lost a piece, do contact us. We are here to help. We don't want you to throw your jewellery away. You can contact us RIGHT HERE 


Custom Made products are stocked in lots of fantastic stores around the world. We are always on the look out for exciting new stockists. If you think our brand would suit your store contact us RIGHT HERE


Email Anna through the contact page she will provide you with what you need right away RIGHT HERE


Email Anna through the contact page. She is very helpful. Contact RIGHT HERE